Go! Mall

Central Group is on the GO!



ArchitectureBrandingInterior Design


RED was commissioned by Central Group in Vietnam to create GO!Mall, a shopping destination for all customers on an industrialized scale, a concept that could be rolled out to the mass market beginning with Tra Vinh City and expanding to several other locations in the future.

RED’s global expertise in retail design provided the Central Group with a design partner that was able to create a customer experience to meet the Central Groups value offer as well as localized provincial theming to meet the shopper’s need and empower the customer to embrace their local GO!Mall. RED’s role was the leading design consultant responsible for the subcontract of all Architecture, MEP, Structural and Civil with design management to align with Central Group Vietnam’ corporate objectives.

RED also provided Central Group with Tenancy Guidelines,
Signage and Wayfinding manuals.


RED’s scope of work for each 20,000sqm – 30,000sqm of new green field shopping centre was design management and contract management of sub consultant architect, MEP, Structural, Civil and Quantity Surveying Consultant. Design stages included Concept Design, Schematic Design, Masterplan Submission, Authority Approval, Design Development, Tender Submissions and Construction Documentation. Additional services including Tenancy Guideline Manuals and Signage and Wayfinding manuals.


Level 12, 160 Queen St

Melbourne VIC 3000

+61 3 9693 2500


Level 5, Empire Tower

26-28 Ham Nghi St

District 1 HCMC Vietnam

+84 028 3821 1711