When Phong Vu, one of the top electronics retailers in Vietnam, approached Red to work on their
rebrand, they were determined to set a new direction. Phong Vu had a bold vision for the future with
a focus on customer experience and bringing the latest innovative technology to their customers.
RED has brought this to life.
The new brand represents this strong, personal and bold ambition. The rich blue of the brand is a
strong statement. The colour anchors the brand within the technology market while setting them
apart from their local competitors.