Phong Vu

A bold new look for a top technology retailer


Ho Chi Minh City, Vietnam

BrandingInterior Design


When Phong Vu, one of the top electronics retailers in Vietnam, approached Red to work on their rebrand, they were determined to set a new direction. Phong Vu had a bold vision for the future with a focus on customer experience and bringing the latest innovative technology to their customers. RED has brought this to life.


The new brand represents this strong, personal and bold ambition. The rich blue of the brand is a strong statement. The colour anchors the brand within the technology market while setting them apart from their local competitors.


Red Design Group worked with the client to define the Phong Vu brand attributes. Service, futuristic, innovation, O2O (offline & online selling), reliability and trust were words that they agreed would shape the brand personality. The brand represents an environment where people feel that Phong Vu is a brand for them.

Referencing these attributes, the design process began. All brand elements from the logo through to packaging, signage, boxes, shopping bags, staff uniforms and marketing material were design by RED. RED has also designed a new store which Phong Vu is very excited about. Their first new store will open in Ho Chi Minh City in December 2020



Level 12, 160 Queen St

Melbourne VIC 3000

+61 3 9693 2500


Level 5, Empire Tower

26-28 Ham Nghi St

District 1 HCMC Vietnam

+84 028 3821 1711