7-Eleven - Red Design Group

7-Eleven

Australia Wide

Retail

Store on the Horizon

Our brief from 7 Eleven was to modernise their stores and give them a fresh appeal. For this we created a distinctive and powerful shopfront statement changing colour, form and lighting. Signage was revamped and refined externally and internally, creating a more spirited palette. Instore POSM package and their brand tone of voice drove a sense of fun, with more product density and lifting the perception of value.

Building on the strong grab and go food offer, and self-service beverages concepts, we created many emotional connections throughout the customer journey.