Wine Republic

Melbourne, Australia

Retail

Wine RepublicWith the third instalment of the Wine Republic brand story opening in Windsor, our challenge was to align the store with the demographic of Melbourne’s Chapel Street. The client felt the Southside location would have a higher spend on sparkling wine, contrasting with the Northcote store where sales are more beer driven.

As a result we introduced precious metal highlights throughout the space, gold metal to fixtures and lighting, mirrored ceilings and a walk-in glazed cool-room with gold paneling to create a glowing highlight.