Red Design Group worked with the client to define the Johnny Bigg brand attributes. Bold, confident, urban, authentic, irreverent, and gusto were words that they agreed would shape the brand personality. Referencing these attributes, the design process began. All brand elements from the brandmark through to swings tags, labels, signage, boxes, shopping bags, posters and the interiors were designed by Red Design Group.

The bright orange in the brand is a bold statement. It sets Johnny Bigg apart from its monotone competitors. The bold colour anchors the brand and gives it a stylish, contemporary feel. Throughout the store environment, people feel that the brand has personality and that Johnny Bigg is speaking directly to them. Interested is viewing more of our work with Johnny Bigg? Click here to view our rebranding work.